From Accountant to Freelancer: Chiragpreet Singh’s Digital Marketing Journey
Chiragpreet Singh, 23, was pursuing his BCA while working as an Accountant when he decided to explore the field of Digital Marketing. With an interest in building an independent career, his goal was to develop practical digital marketing skills, start freelancing and eventually work independently with clients. This goal marked the beginning of his Digital Marketing journey with Digital Marketing Aid.
Exploring Different Digital Marketing Projects
To develop a practical understanding of Digital Marketing, Chiragpreet was introduced to different types of website projects, including LMS, E-commerce, Niche-Specific, Marketplace and Service-Specific websites. He learned how each type of project works, what its business model involves, which digital marketing strategies can be applied, and how to choose the right approach based on the project’s requirements. During this learning process, Chiragpreet chose a Niche-Specific project based on his interest and the practical scope of the project. He then worked on building and managing a website focused on a specific industry, gaining hands-on experience in working with a niche-focused digital marketing project.
Building a Strong Foundation in SEO
SEO was one of the first areas Chiragpreet focused on during his Digital Marketing journey. He learned how to create and manage a healthcare website using WordPress, along with keyword research, On-Page SEO, Technical SEO, Off-Page SEO, Local SEO and complete SEO audits. He also developed practical knowledge of modern search strategies such as AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
However, his learning was not limited to theory. He applied the SEO strategies he learned to a live healthcare website and worked consistently on improving its technical health, content and overall search visibility.
Turning SEO Knowledge into Real Results
After developing his SEO skills, Chiragpreet began implementing keyword research, On-Page Optimization, Technical SEO, Local SEO and Off-Page strategies on his website. He identified relevant keywords, optimized website content, worked on technical improvements and regularly monitored the website’s search performance.
As a result of this consistent implementation, 10–15 of his target keywords are now ranking on Google’s first page. This hands-on experience helped him move beyond understanding SEO concepts and develop the confidence to implement SEO strategies on a live website.
From His Own Website to Healthcare Clients
After gaining practical experience through his own healthcare website, Chiragpreet started working with medical and healthcare niche clients as well. Working on real client projects helped him understand different website requirements, identify relevant keywords, optimize content and implement SEO strategies to improve search visibility.
This experience gave him the opportunity to apply his SEO knowledge in the healthcare niche while also developing practical skills in client communication, understanding requirements and managing projects.
Content Creation — From Idea to Final Video
Along with SEO, Chiragpreet developed practical skills in Content Creation. He learned how to generate content ideas, create engaging hooks, write scripts, handle a camera, shoot videos and edit them.
With regular practice, he started writing his own scripts, shooting his videos himself and independently editing the final content. This helped him understand the complete content creation workflow—from developing an initial idea to producing a finished video.
Becoming an Independent Content Creator
With consistent practice, Chiragpreet developed the ability to create content independently. He can now handle the process from converting an idea into a script to shooting, editing and preparing the final video.
These skills have given him the ability to create content not only for himself but also to work on content creation projects for clients and businesses.
Performance Marketing — Learning to Run Ads
To expand his digital marketing skillset, Chiragpreet also learned Performance Marketing and paid advertising. He developed practical knowledge of campaign setup, campaign objectives, audience targeting, ad creatives, budgeting, tracking, performance analysis and campaign optimization.
The focus was not simply on running advertisements, but also on understanding campaign data and making optimization decisions based on performance.
Applying Paid Advertising in Freelancing
After learning Performance Marketing, Chiragpreet started applying his knowledge to practical projects and independently managing paid advertising campaigns. He learned how to plan campaigns according to objectives, select relevant audiences, manage budgets and analyze campaign performance to make necessary optimizations.
Today, he is also using paid advertising as part of his freelancing skillset and applying these skills to real client projects.
Social Media Marketing — Expanding His Digital Skillset
To develop a broader understanding of digital marketing, Chiragpreet also focused on Social Media Marketing. He learned social media strategy, content planning, reels and post planning, profile optimization, audience understanding and engagement strategies.
By combining SEO, content creation, social media and paid advertising, he developed a broader understanding of how different areas of digital marketing can work together.
Career Guidance — From Skills to Freelancing
Along with technical skills, Chiragpreet received career guidance through dedicated career classes covering both job and freelancing opportunities. He learned how to present his skills professionally, build a portfolio, communicate with clients, understand client requirements and manage freelancing projects professionally. This practical approach was an important part of his learning journey through our digital marketing course in Ludhiana.
The focus of his journey was not just completing a course, but learning how to turn his skills into practical career opportunities.
Where Chiragpreet Is Today
Today, Chiragpreet is using his digital marketing skills practically through freelancing and is independently managing 5–6 clients. He combines skills across SEO, Content Creation, Social Media Marketing and Paid Advertising to work on different client requirements and projects.
His journey has evolved from learning new skills to implementing them, gaining real client experience and building an independent freelancing career.
His Next Goal — Building His Own Agency
Chiragpreet’s next goal is to expand his freelancing work further. Once he reaches 10+ clients, he aims to start his own Digital Marketing Agency.
His current freelancing journey is helping him build the skills, client base and professional experience needed to work towards this long-term goal.
From Student to Freelancer — The Transformation
Chiragpreet’s journey represents a transformation from a B.Sc. graduate working as an Accountant to a digital marketer building practical experience across SEO, Content Creation, Social Media Marketing and Performance Marketing.
From learning the fundamentals to implementing strategies on a live healthcare website, achieving first-page Google rankings, working with healthcare clients and managing multiple freelancing clients, his journey reflects the value of combining learning with consistent practical implementation.
Today, he continues to build his freelancing career while working towards his long-term goal of starting his own Digital Marketing Agency.